1. Introduction

This Data Retention Policy explains how Auctra, operated by Keshiha Services Private Limited, retains and deletes data connected to the Auctra website, application, content generation tools, verification features, publishing workflows, and related services.

Auctra is operated by Keshiha Services, an applied AI company building products for content, research, intelligence, and digital workflows.

This policy forms part of our Privacy Policy.

2. Scope

This policy applies to data processed through Auctra, including:

• Account data
• Profile data
• Brand Profile data
• User prompts and topics
• Generated drafts
• Generated articles
• Generated posts
• Generated images
• Trust Panel and verification records
• Source metadata
• Content Library assets
• Article Library entries
• Connected account data
• Billing and subscription records
• Support and contact records
• Security, audit, and error logs
• Analytics and usage data

3. Retention principles

Auctra follows these retention principles:

• Auctra keeps data only as long as needed for the Service, legal obligations, security, billing, dispute resolution, fraud prevention, or product operations.

Auctra deletes or anonymizes eligible data when it is no longer needed.

Auctra limits access to retained data based on operational need.

Auctra keeps certain records longer where required by law, tax, accounting, payment, security, or dispute obligations.

Auctra may retain aggregated or anonymized data longer because it no longer identifies a user.

4. Account data

Auctra retains account data while the account remains active.

Account data may include:

• Name
• Email address
• Account settings
• Login records
• Plan status
• Subscription status
• Authentication records

When an account is deleted, Auctra deletes or anonymizes eligible account data according to this policy, unless retention is required for legal, billing, security, fraud prevention, or dispute reasons.

5. User content and generated assets

Auctra retains user content and generated assets while the account is active or until the user deletes them, subject to plan limits and product functionality.

This may include:

• Prompts
• Topics
• Draft posts
• Draft articles
• Verified posts
• Verified articles
• Generated images
• Platform variants
• Saved internal drafts
• Content Library records
• Article Library entries

When a user deletes an eligible content asset, Auctra targets hard deletion within 30 days, unless retention is required for legal, billing, security, fraud prevention, backup, or dispute reasons.

6. Trust Panel and verification records

Auctra may retain Trust Panel and verification records with the related content asset.

These records may include:

• Claims checked
• Numbers verified
• Sources reviewed
• Source links where available
• Evidence notes
• Review status
• Verification timestamp
• Claims softened, rewritten, or removed
• Verification warnings

When the related content asset is deleted, Auctra deletes or anonymizes eligible verification records according to the same deletion timeline, unless retention is required for legal, security, or compliance reasons.

7. Brand Profile data

Auctra retains Brand Profile data while the account remains active or until the profile is deleted by the user.

Brand Profile data may include:

• Personal or company name
• Role or title
• Website URL
• Industry or niche
• Target audience
• Expertise areas
• Brand voice
• Products and services
• Keywords
• Topics to avoid
• Words or phrases to avoid
• CTA style
• Writing samples
• Credibility markers

When a Brand Profile is deleted, Auctra removes it from future generation workflows and targets deletion of eligible profile data within 30 days, unless retention is required for legal, security, backup, or dispute reasons.

8. Connected account data

If a user connects third party publishing or workflow platforms, Auctra retains connected account data only as needed to provide the integration.

Connected account data may include:

• Connection status
• Account identifiers
• Authorization data
• Publishing permissions
• Destination settings
• Publishing results
• Integration error logs

When a user disconnects a platform, Auctra revokes or deletes eligible connection data where technically possible.

Auctra may retain limited integration logs for security, audit, troubleshooting, fraud prevention, or legal reasons.

9. Billing and payment records

Auctra may retain billing and payment related records as required for tax, accounting, legal, payment processing, fraud prevention, chargebacks, and compliance.

Billing records may include:

• Plan selected
• Subscription status
• Payment status
• Transaction reference
• Invoice or receipt information
• Refund records
• Chargeback or dispute records
• Billing contact details

Payment providers may retain payment data according to their own policies.

Auctra does not store full card numbers.

10. Support, contact, and form records

Auctra may retain support, sales, billing, partnership, privacy, and contact form records as needed to respond to requests, improve support, maintain business records, and comply with legal obligations.

These records may include:

• Name
• Email address
• Company or brand name
• Enquiry type
• Message content
• Support history
• Attachments provided by the user
• Internal response notes

Auctra deletes or anonymizes support records when they are no longer needed, unless retention is required for legal, security, dispute, or operational reasons.

11. Logs and diagnostic data

Auctra may retain logs and diagnostic data for security, reliability, debugging, abuse prevention, and product operations.

Logs may include:

• IP address
• Device and browser information
• Login events
• Error logs
• API activity
• Integration events
• Security events
• Usage events
• Performance events
• Debug logs that contain user content are retained for a limited period, typically up to 30 days, unless longer retention is needed for security, legal, fraud prevention, or dispute reasons.

12. Analytics and aggregated data

Auctra may retain analytics, usage patterns, performance data, and product metrics.

Where possible, Auctra uses aggregated or anonymized data for product improvement, performance analysis, feature planning, and operational reporting.

Aggregated or anonymized data may be retained longer because it no longer identifies a specific user.

13. Backups

Auctra may maintain backups for security, reliability, disaster recovery, and operational continuity.

Deleted data may remain in encrypted backups for a limited period until the relevant backup is overwritten or expires.

Auctra restricts access to backups and uses backups primarily for restoration, continuity, security, and disaster recovery.

If deleted data appears in backups, it is not restored into active systems except where needed for disaster recovery, legal obligations, security, or operational continuity.

14. Account deletion

Users can request account deletion by contacting hello@getauctra.com or by using account settings where available.

After an account deletion request is verified, Auctra deletes or anonymizes eligible personal data and user content according to this policy.

Some data may remain where required for:

• Legal compliance
• Tax and accounting obligations
• Billing records
• Fraud prevention
• Security logs
• Dispute resolution
• Enforcement of Terms
• Backup retention

15. Data deletion requests

To request deletion of eligible data, contact:

• hello@getauctra.com

Please include:

• Your name
• Account email
• Description of the data you want deleted
• Any relevant account or request details

Auctra may need to verify your identity before processing the request.

16. Retention summary

17. Changes to this policy

Auctra may update this Data Retention Policy from time to time.

If changes are material, Auctra may notify users by posting an updated version on the website or through the Service.

The effective date and last updated date will show when the policy was last changed.

18. Contact

For questions about this Data Retention Policy, contact:

Auctra

Email: hello@getauctra.com